Campaigns

TextFlow’s campaign management system allows you to create, schedule, and monitor SMS marketing campaigns to engage your audience effectively.

What is a Campaign?

A campaign is a coordinated SMS messaging effort sent to a targeted group of contacts. Campaigns can be:

• Immediate: Sent right away
• Scheduled: Sent at a specific date/time
• Recurring: Sent on a repeating schedule

Campaign Types

One-Time Campaigns

• Single message to a contact list
• Sent once and completed
• Examples: Product launches, flash sales, event announcements

Scheduled Campaigns

• Plan messages for future delivery
• Respect quiet hours automatically
• Examples: Weekly newsletters, appointment reminders

A/B Test Campaigns

• Test different message variations
• Compare performance metrics
• Optimize messaging strategy

Creating a Campaign

Step 1: Campaign Basics

1. Click New Campaign
2. Enter campaign name
3. Choose campaign type
4. Select contact list(s)

Step 2: Compose Message

• Write your message (max 160 characters for standard SMS, 70 for Unicode)
• Add personalization tokens: {{firstName}}, {{company}}
• Preview message with sample contact

Step 3: Schedule

• Immediate: Send now
• Scheduled: Choose date and time
• Quiet Hours: Automatically enforced (9am-9pm recipient timezone)

Step 4: Review & Send

• Review all settings
• Preview recipient count
• Estimated cost
• Send or save as draft

Campaign Status

Status	Description
Draft	Campaign created but not sent
Scheduled	Waiting for scheduled send time
Active	Currently sending messages
Paused	Temporarily stopped
Completed	All messages sent
Cancelled	Stopped before completion
Failed	System error occurred

Campaign Metrics

Track performance with these key metrics:

• Recipients: Number of contacts targeted
• Sent: Messages successfully sent
• Delivered: Messages received by recipients
• Delivery Rate: Percentage delivered
• Replies: Responses received
• Reply Rate: Engagement percentage
• Bounce Rate: Failed deliveries
• Opt-out Rate: Unsubscribe rate

Quiet Hours

TextFlow automatically enforces quiet hours to comply with regulations:

• Default: 9:00 AM - 9:00 PM (recipient’s timezone)
• Timezone Detection: Based on phone number area code
• Holding Queue: Messages scheduled outside quiet hours are held until morning

Message Personalization

Use tokens to personalize messages:

Hi {{firstName}}, your {{product}} order is ready for pickup!

Available Tokens:

• {{firstName}} - Contact’s first name
• {{lastName}} - Contact’s last name
• {{email}} - Email address
• {{company}} - Business/company name
• Custom field values

Campaign Best Practices

1. ✅ Get Permission: Only message contacts who opted in
2. ✅ Be Clear: Include your business name
3. ✅ Add Value: Provide useful information or offers
4. ✅ Include Opt-Out: End with “Reply STOP to opt out”
5. ✅ Test First: Send to yourself before launching
6. ✅ Time It Right: Schedule for high-engagement times
7. ✅ Track Results: Monitor metrics and adjust

Next Steps

• Creating Campaigns - Detailed campaign creation guide
• Scheduling - Advanced scheduling options
• Message Templates - Save and reuse messages

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Well-crafted campaigns drive engagement and results. Take time to plan and test your messages!